Oliver C. Morton
Meet Oliver
Oliver designs and delivers integrated high performance golf programmes, supporting Regional Pathways and Scottish Golf National Programmes as required.
His focus is long term player development through the alignment of technical skill, tactical awareness, and performance skills, ensuring players are prepared to perform in demanding environments.
Oliver has coached full time for over 15 years and, during the past nine years at Archerfield Links, has worked with thousands of golfers across all levels of the game. His approach centres on helping players understand why things work, not just what to do, so improvements hold up when it matters most.
Along the way, he has learned from and worked alongside some of the world’s leading coaches, including Pia Nilsson and Lynn Marriott of VISION54, and Rudy Duran, childhood coach to Tiger Woods, with whom he co hosted a junior camp at Archerfield. He uses TPI methodology to link physical capabilities with technical performance, tailoring coaching to each individual.
Technology plays an important role in Oliver’s coaching, but it’s always applied with clarity and purpose. Tools such as TrackMan, GEARS 3D, SAM PuttLab and custom club fitting provide valuable insight, with the real impact coming from translating that information into practical steps players can use immediately.
His philosophy is simple: meaningful improvement comes from developing shots, not chasing swing perfection.
Whether the goal is driving with greater consistency, sharpening the short game, or optimising equipment, Oliver’s aim is to give players clarity and confidence to improve where it matters most; on the scorecard.
Credentials and Certifications
Recognised as a Today’s Golfer Top 50 Coach
Callaway Certified Master Fitter
Lothians County Men’s and Boys Coach
Specialist Training & Certifications
Technology Expertise
Over 10 years of 3D biomechanical analysis experience
One of Europe’s most experienced GEARS 3D operators
Extensive use of TrackMan, SAM PuttLab, and performance tech